#Tog Tuesday: Color Temperature
Posted by Amber McCoy in Photo Basics, Spiderlites, TD5, educational on July 27th, 2010

Kelvin Scale
Color Temperature: is a description of the color of visible light from a light source. In Photography this is measured on a scale of degrees Kelvin. The higher the color temperature the cooler the color (blue-white); the lower the color temperatures the warmer the color (yellow-white through red). The Kelvin scale goes from 1000 to 10,000, with 1000 being very warm and 10,000 being very cool.
A common misconception is some perceive this scale in reverse, which comes from unguided experimentation in setting the white balance manually in the camera.
Let’s Go to Curacao! Save $500
Posted by Amber McCoy in Westcott Update, Workshops on July 21st, 2010

Rick Hughes is a current Westcott Top Pro Photographer who has over 20 years of photography experience. We have had the pleasure to work with Rick throughout the years and are very excited to announce some amazing savings!
Rick is part of an online blog called FusionExtreme. This site is dedicated to offer all types of information to help you as a photographer as well as provide you with valuable information to help you better your business. FusionExtreme also features workshops and seminars.
Currently, they are offering a workshop in Curacao!
BUT…
#Tog Tuesday: Fill Light
Posted by Amber McCoy in Halo and Apollo, Spiderlites, educational on July 20th, 2010
Fill Light: is the source of illumination in your image that controls the lighting ratio or contrast in the image. The Fill Light will increase the exposure value of your shadows, decreasing the amount of contrast in the image.
Photowalk Update w/ Joey Quintero
Posted by Amber McCoy in Contest, Halo and Apollo, Speedlites, Westcott Update on July 19th, 2010
Posted by: Scott Wyden Kivowitz from Mack Camera.
Original Post Date: July 14, 2010
We hope that you’re having a wonderful summer so far. We wanted to share details of our recent Photowalk.
The Photowalk
The Photowalk this past Sunday was so much fun. We had 34 great people join us on our adventure from Mack Camera to Taylor Park in Millburn. Unfortunately with the weather we had all last week much of the grass in the park was discolored and the pond was practically empty. Even with that we all made due. During the mini-classes we all learned a lot and had some laughs.
Mack Employees on the Photowalk: Andrew, Gary, Scott, Rich & Jen
Westcott Top Pro Workshop: Rick Hughes
Posted by Amber McCoy in Spiderlites, Workshops, educational on July 15th, 2010
Original Post from Fusion Extreme Website
Posted on July 8, 2010

Bodyscapes – Form and Fashion
Bodyscapes -Form & Fashion
July 24-25, 2010 – Atlanta GA
$250
Spend the weekend learning the lighting and capturing the beauty of these alluring art forms. From bodyscapes to fashion, the feminine form has captured the imagination since long before the first camera was created.
Saturday explore the world of bodyscapes and Sunday dive into the fashion form. This is a unique event never before offered by Fusion Extreme.
New Distribution Partner in the UK
Posted by Amber McCoy in Westcott Update on July 15th, 2010
The F.J. Westcott Company (Westcott) is proud to announce a new distribution partner in the UK and Ireland, Johnsons Photopia Limited (JP Distribution). Westcott believes with JP Distribution’s current product range, excellent customer service, aggressive marketing outreach and vast dealer base, they were a perfect fit for bringing both the core product line and new consumer based product line to the UK market.
JP Distribution will be carrying the full Westcott and Photo Basics product lines, giving dealers and customers in the UK and Ireland the ability to view, showcase and purchase the wide range of Westcott branded products. “We are looking forward to an exciting future with this new relationship,” said Kelly Mondora, Vice President at Westcott.
#Tog Tuesday: Main Light
Posted by Amber McCoy in Spiderlites, Strobelite, educational on July 13th, 2010
Main Light: Sometimes called a ‘Key Light’, is the principal source of light in an image, and typically will be the brightest source of light that is adding to the exposure of the image. In portraiture, the Main Light is responsible for your lighting pattern and is the light source from which you will set your exposure.
Joao Carlos: How I shoot Action w/ Tim Currie
Posted by Amber McCoy in Reflectors, educational on July 8th, 2010
I was recently commissioned to shoot a series of Sport Commercial Images of Actor \Model Tim Currie.
Click here to read the entire post by Joao Carlos.
This blog was written by Joao Carlos. For more information on Joao, you can find him on Facebook. If you are interested in seeing his Westcott Top Pro Gallery, you can view it here. If you are interested in keeping up on his blog, visit MilkMan DailyDose.
Westcott Pro Workshop Follow-Up
Posted by Amber McCoy in Westcott Update, Workshops on July 7th, 2010
Blog post by: Erik Valind of Erik Valind Photography
July 6, 2010
Lighting Workshop | Westcott Top Pros
Back in May I had the honor of being invited to represent one of my favorite lighting modifier manufacturers as a “Top Westcott Endorsed Pro”. Here is a quick blurb from the Press Release about what exactly this means.
“The Top Westcott Endorsed Pros was developed for photographic education and inspiration. This elite group is comprised of talented photographers from around the world, each a master of his or her own creative specialty, including fashion, sports, wedding, nature, photojournalism, advertising, portraiture, food and travel photography. Most Top Pros share their photographic and technical expertise with eager audiences of photo professionals, hobbyists and enthusiasts in a variety of workshops throughout the world.”
#Tog Tuesday: Ambient Light
Posted by Amber McCoy in Reflectors, educational on July 6th, 2010
Ambient Light (Available Light) refers to any source of light that is not explicitly supplied by the photographer for the purpose of taking photos. The term usually refers to sources of light that are already available naturally (e.g. the sun, moon, lightning) or artificial light already being used (e.g. to light a room). It generally excludes flashes, although arguably flash lighting provided by other photographers shooting simultaneously in the same space could be considered available light. (source: Wikipedia.com)


