Joao Carlos: How I Shoot Beauty
Posted by amccoy in Halo and Apollo, TD5 on March 4th, 2010
This will be the first of many tutorials on Lighting, gear and basically the world how I see it. I was receiving all kinds of requests about how I created certain images, so I have decided to break it down for you all.
Recently I shot this beauty story and it gave me an opportunity to break out all my great gear from FJ Westcott. I started by setting up a gorgeous back drop (black-on-black 4.5 ft x 12 ft velvet damask print ). I wanted to keep the image simple but at the same time very luxurious, keeping focus on the make-up. I used a four light set up, one back light on a small stand behind the model with a honeycomb grid, mounted to give the back drop some depth bringing out the damask print. The metering was 1F stop above the main light source .
I then use two Spiderlite TD5s with flash strobes at about a 45 degree angle and mounted the ever so versatile Bruce Dorn Select Asymmetrical Stripbank. The asymmetrical strip gives this nice feather affect. I also used the full stop front diffusion panel on the stripbank. This created a high key light wrapping around the model, helping her stand out from the back drop creating even more depth to the images.
My main light source is a single Spiderlite TD5 with flash strobes and 45in Round Halo. The halo is an umbrella frame which makes it extremely light – it’s one of my favorites for shooting on location. The round shape allows for 140 degrees of wraparound with a circular catch-light. I chose the halo because it was the perfect tool to give me that nice soft light, but at the same time using a Tri-flector. The three interconnected reflectors achieve total wrap-around lighting. Since I was also shooting details of the models lips and eye make-up I wanted to keep it fresh with great reflections on the glossy lips, hence my tri-flector choice. I was able to catch the extra light and create this glow effect, but still keeping the image sharp without having excess fill light.
The Spiderlite TD5 was positioned directly above and behind me so that I would not get crazy shadows on the neck and around the nose. My settings where at F5.6 @ 125sec for the main light source and F8 @ 125sec for the stripbanks.
What I use:
- Camera: Canon Mark II
- Lens: 24-70 2.8 Macro Kenko extension Tube
- Sandisk 4 Extreme Cf card
Thank You to:
- Studio: Jack Dog Studio
- Make-Up Artist: Guerline Fequiere, Mac Cosmetics
- Models: Melissa Sherk & Taelyr Hair
- Post-Processing: Jeff Fogarty, Gina Hdez
Upcoming Events: See you there
Posted by amccoy in Westcott Update on March 4th, 2010
Westcott is excited to announce two events that are right around the corner.
Coming in first, Wedding Portrait Photographers International (WPPI) held this year in Las Vegas, NV from 3/8/2010 – 3/10/2010. Please stop by and visit our booth. You will be able to locate us at booth #106. Click here to find us on the WPPI Interactive Map. During the trade show we will be featuring our newest and hottest promotion – the 2010 Strobelite Promotion.
Coming in second this year is Photoshop World Conference & Expo (PSW). This years PSW is held in Orlando, FL from 3/24/2010-3/26/2010. Click here to see a list of all the exhibitors at this years PSW.
We hope you will take a moment to stop and visit if you are attending either of these events. We hope to see you there!
Westcott Introduces Big Strobelite Promotion
Posted by amccoy in Promotions on February 17th, 2010
Westcott is proud to release the newest promotion to hit the streets in 2010. Buyers will have the ability to purchase kits and receive up to $500 in free product.
The Strobelite delivers features and performance never before offered in its price range. Incredibly consistent and reliable, the Strobelite provides unparalleled performance with shot-to-shot accuracy, fast recycle times, built-in optical slave and a high-impact polycarbonate housing.
For more information, please visit us on the web at www.fjwestcott.com. For all advertising information, please visit: www.fjwestcott.com/press/index.cfm
uLite Kit named 2010 Hot One Award by Professional Photographer Magazine
Posted by amccoy in Product Reviews on February 12th, 2010
2010 is going to be a HUGE year for Westcott! Just recently our uLite Kits were named in the 2010 Hot One Awards in Professional Photographers Magazine within the category of Continuous Lighting Systems.
To read more on this press release, please follow the link below:
If you have any questions regarding this post, please contact Amber McCoy, Marketing Specialist for Westcott at amccoy@fjwestcott.com.
Rod Evans: Fashion Lighting Tutorial
Posted by amccoy in Spiderlites on February 5th, 2010
If you want to make your clients feel like models, you have to check out Rod Evans’ brand new Fashion Lighting Tutorial. In over 90 minutes of video, Rod – a Top Westcott Pro and speaker at national photography conferences – demonstrates 6 fashion lighting scenarios to create looks that are blowing away his clients and skyrocketing his sales, especially in the high school senior market.
Watch the preview of the tutorial and learn more by visiting http://www.evanscreativetraining.com
Paperclipping.com feat. Green Screen Digital Kit
Posted by amccoy in Photo Basics on February 3rd, 2010
Photo Basics by Westcott was featuring the Green Screen Digital Photography Kit at the Crafts & Hobby Association (CHA) Show this past January. The Green Screen Kit was such a hit we have had an overwhelming response! Here are a few highlighted items from the event:
Paperclipping.com featuring the Green Screen Kit
Green Screen: The ‘Out of the Box’ Approach
Posted by amccoy in Spiderlites on February 1st, 2010
The Green Screen was featured at this year’s Craft & Hobby Association (CHA) Show and was a huge hit. We have been receiving amazing feedback and blog posts and would love to share them with you. If you would like to view images we took while at the CHA Show, please click here to view them.
Here is one feature on “The Digital Story” by Derrick Story.
The folks over at PhotoBasics.net have created a green screen kit for only $69.50 US that simplifies the process to three steps: shoot, upload, and create. With any digital camera, you shoot a subject against the included 5′x7′ green screen background, then upload the image to your Mac or Windows computer, and finally, apply any of the 100 included digital backgrounds (such as the one shown here), or one of your own. The software takes over from there, merging your subject and background…click here to read entire article
If you would like to leave us some feedback on your Green Screen experience, please contact us at info@photobasics.net or give us a call at 800.886.1689.
If you would like to purchase the Green Screen, you can purchase it through the following links:
Join Us: Erin Manning Demo
Posted by amccoy in Spiderlites on January 20th, 2010
Will you be in Anaheim, CA on January 25, 2010? Or still don’t know what to do that day?
JOIN US!!!
Erin Manning (Photographer, Teacher & TV Personality), will be joining us at the Craft & Hobby Association Show (CHA Show) in Anaheim, CA on January 25, 2010 at 1:00pm PT. She will be giving an amazing demo on Westcott’s Erin Manning Home Studio Lighting Kit!
If you would like more information, please feel free to call at 800.886.1689 or email us at info@fjwestcott.com.
For a great demo of the Lighting Kit please click here to watch the video!
Scrim Jim’s Got My Back – by Hernan Rodriguez
Posted by amccoy in Spiderlites on January 18th, 2010
When it comes to photography and its many applications the only rule I follow is this – “There are no rules.” I am often complimented at the impact my images portray, but little do they know the steps taken to get the end results. I want to share with you a little bit of “Behind the Scenes”. Literally.
Working with the Westcott product line, I quite often find myself using softboxes, reflectors and scrims with an unconventional approach. An example of this is one of my favorites – the Westcott Scrim Jim. It’s very portable, versatile and multi-purpose. I use it outdoors to block (Scrim) backlight – using a 1-stop mesh diffuser. I swap out the diffuser for a silver reflector and use it as my main source of light, or exchange it for black velvet to completely block out the light. You see how much Jim can help around the studio!

Hernan - Example 1
In the examples provided though, I used Mr. Scrim Jim as my background. In the example shown of the girl, I put her directly in front of a silver Scrim Jim and picked up some nice reflections behind her, which I further enhanced in postproduction. The reflected light also created some nice highlights around her hair. Almost as a hair light. In the close up headshot, I pulled the light in closer, letting it spill onto the background, which created a brighter “high-key” image.

Hernan - Example 2
On the example of the gentleman, I swapped the silver for black and created a low-key fashion shot with basically the same light setup. The only change was pulling the lights back a bit and powering up a ¼ power. For both my key and fill light, I used a Westcott Strobelite Plus Mono Light Kit. I love these! Once I set my lights, I simply adjust the power with the dial from ¼ to full power as needed.
All great images are dependant on the control of light that is placed on your subjects. You are either adding light, or in many cases, using subtractive light. Shadows are just as important as highlights. They create depth and dimension. Whether the light is from Mother Nature or from studio flash, it must be controlled by the photographer to achieve the affect he/she is after. That is why every light modifier I have from Westcott is so valuable to me. It really helps me achieve my final image. I can quickly change the quality of light from a hard specular light to a softer light by simply adding diffusion. This is the primary use of most of these softboxes.
Many photographers – especially the fashion photographers steer away from using softboxes because the mention is that the light looks to “portrait”. Not always the case. I quite often use the Westcott Master Brush as a fashion and beauty light, and get very nice specularity and pop in my images. I simply remove the diffuser material in front, and let the light bounce inside the silver (specular) material and create a hard light on my subject. If I want a softer portrait, I simply add the diffuser back. The light is there but you as a photographer can modify and change the quality of that light. My personal taste though, is something in-between.
Not too soft – or not too hard – just right! Thanks Mr. Scrim Jim!
Thank You for your Help!
Posted by amccoy in Spiderlites on January 18th, 2010
Westcott wanted to take a moment to thank everyone who assisted in helping us reach our goal of 2,010 followers on Twitter to donate to Special Kids Photography of America.
Unfortunately, we did not hit our goal – BUT – we love Special Kids Photography of America so much and love their cause that we donated anyways!! We were able to make a monetary donation as well as donating fabulous Westcott products!
Thank you again to everyone who helped in our cause!
If you would like more information on Special Kids Photography of America, please visit them on the web at: http://www.specialkidsphotography.com/
















