Rod Evans: Fashion Lighting Tutorial

If you want to make your clients feel like models, you have to check out Rod Evans’ brand new Fashion Lighting Tutorial. In over 90 minutes of video, Rod – a Top Westcott Pro and speaker at national photography conferences – demonstrates 6 fashion lighting scenarios to create looks that are blowing away his clients and skyrocketing his sales, especially in the high school senior market.

Watch the preview of the tutorial and learn more by visiting http://www.evanscreativetraining.com


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Paperclipping.com feat. Green Screen Digital Kit

#417 Green Screen Digital Photography Kit

#417 Green Screen Digital Photography Kit

Photo Basics by Westcott was featuring the Green Screen Digital Photography Kit at the Crafts & Hobby Association (CHA) Show this past January. The Green Screen Kit was such a hit we have had an overwhelming response! Here are a few highlighted items from the event:

Paperclipping.com featuring the Green Screen Kit

Blog: Green Screen – it’s just that easy

Images from the CHA Show

Noell Hyman from Paperclipping.com

Noell Hyman from Paperclipping.com

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Green Screen: The ‘Out of the Box’ Approach

The Green Screen was featured at this year’s Craft & Hobby Association (CHA) Show and was a huge hit. We have been receiving amazing feedback and blog posts and would love to share them with you. If you would like to view images we took while at the CHA Show, please click here to view them.

Here is one feature on “The Digital Story” by Derrick Story.

Example: Green Screen Shot

Example: Green Screen Shot

The folks over at PhotoBasics.net have created a green screen kit for only $69.50 US that simplifies the process to three steps: shoot, upload, and create. With any digital camera, you shoot a subject against the included 5′x7′ green screen background, then upload the image to your Mac or Windows computer, and finally, apply any of the 100 included digital backgrounds (such as the one shown here), or one of your own. The software takes over from there, merging your subject and backgroundclick here to read entire article

If you would like to leave us some feedback on your Green Screen experience, please contact us at info@photobasics.net or give us a call at 800.886.1689.

If you would like to purchase the Green Screen, you can purchase it through the following links:

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Join Us: Erin Manning Demo

Will you be in Anaheim, CA on January 25, 2010? Or still don’t know what to do that day?

JOIN US!!!

Erin Manning

Erin Manning

Erin Manning (Photographer, Teacher & TV Personality),  will be joining us at the Craft & Hobby Association Show (CHA Show) in Anaheim, CA on January 25, 2010 at 1:00pm PT. She will be giving an amazing demo on Westcott’s  Erin Manning Home Studio Lighting Kit!

Westcott Erin Manning Home Studio Lighting Kit

Westcott Erin Manning Home Studio Lighting Kit

If you would like more information, please feel free to call at 800.886.1689 or email us at info@fjwestcott.com.

For a great demo of the Lighting Kit please click here to watch the video!

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Scrim Jim’s Got My Back – by Hernan Rodriguez

Westcott Scrim Jim Kit

Westcott Scrim Jim Kit

When it comes to photography and its many applications the only rule I follow is this – “There are no rules.” I am often complimented at the impact my images portray, but little do they know the steps taken to get the end results. I want to share with you a little bit of “Behind the Scenes”. Literally.

Working with the Westcott product line, I quite often find myself using softboxes, reflectors and scrims with an unconventional approach. An example of this is one of my favorites – the Westcott Scrim Jim. It’s very portable, versatile and multi-purpose. I use it outdoors to block (Scrim) backlight – using a 1-stop mesh diffuser. I swap out the diffuser for a silver reflector and use it as my main source of light, or exchange it for black velvet to completely block out the light. You see how much Jim can help around the studio!

Hernan - Example 1

Hernan - Example 1

In the examples provided though, I used Mr. Scrim Jim as my background. In the example shown of the girl, I put her directly in front of a silver Scrim Jim and picked up some nice reflections behind her, which I further enhanced in postproduction. The reflected light also created some nice highlights around her hair. Almost as a hair light. In the close up headshot, I pulled the light in closer, letting it spill onto the background, which created a brighter “high-key” image.

Westcott Strobelite Studio Kit

Westcott Strobelite Studio Kit

Hernan - Example 2

Hernan - Example 2

On the example of the gentleman, I swapped the silver for black and created a low-key fashion shot with basically the same light setup. The only change was pulling the lights back a bit and powering up a ¼ power. For both my key and fill light, I used a Westcott Strobelite Plus Mono Light Kit. I love these! Once I set my lights, I simply adjust the power with the dial from ¼ to full power as needed.

All great images are dependant on the control of light that is placed on your subjects. You are either adding light, or in many cases, using subtractive light. Shadows are just as important as highlights. They create depth and dimension. Whether the light is from Mother Nature or from studio flash, it must be controlled by the photographer to achieve the affect he/she is after. That is why every light modifier I have from Westcott is so valuable to me. It really helps me achieve my final image. I can quickly change the quality of light from a hard specular light to a softer light by simply adding diffusion. This is the primary use of most of these softboxes.

Westcott Master's Brush

Westcott Master's Brush

Many photographers – especially the fashion photographers steer away from using softboxes because the mention is that the light looks to “portrait”. Not always the case. I quite often use the Westcott Master Brush as a fashion and beauty light, and get very nice specularity and pop in my images. I simply remove the diffuser material in front, and let the light bounce inside the silver (specular) material and create a hard light on my subject. If I want a softer portrait, I simply add the diffuser back. The light is there but you as a photographer can modify and change the quality of that light. My personal taste though, is something in-between.

Not too soft – or not too hard – just right! Thanks Mr. Scrim Jim!

Hernan Rodriguez

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Thank You for your Help!

Westcott wanted to take a moment to thank everyone who assisted in helping us reach our goal of 2,010 followers on Twitter to donate to Special Kids Photography of America.

Unfortunately, we did not hit our goal – BUT – we love Special Kids Photography of America so much and love their cause that we donated anyways!! We were able to make a monetary donation as well as donating fabulous Westcott products!

Thank you again to everyone who helped in our cause!

If you would like more information on Special Kids Photography of America, please visit them on the web at: http://www.specialkidsphotography.com/

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Help Us Reach Our Goal

Help us reach our goal

Help us reach our goal: 2,010 Twitter Followers by 01/01/2010

Tell your friends!!! Tell your family!!! Tell EVERYONE you know!!!

The F.J. Westcott Company would like to invite you to help reach a goal! We have agreed to make a monetary donation as well as a Westcott Product donation to Special Kids Photography of America if we reach 2,010 followers on Twitter by January 1, 2010. With your help this is possible! Please be sure to visit and follow us on Twitter. Also, if you are interested in any Westcott products, please visit our Dealer Locator to find a dealer near you!

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FREE Spiderlite TD5 Kit Winner – Dustin from KY

Congratulations to Dustin from Kentucky! He is our lucky winner of the FREE Spiderlite TD5 Kit!

Style: 4892 Medium Daylight Kit Plus

Style: 4892 Medium Daylight Kit Plus

Westcott: Did you expect to win?

Dustin: Of course not!  Nobody ever expects to win cool contests like this one!

Westcott: Have you ever heard of Westcott prior to this competition?

Dustin: I have heard of Westcott prior to this competition.  You can’t pick up photography related magazines or head into a photography store without seeing Westcott.

Westcott: Where did you hear about this competition?

Dustin: I heard about this competition from the cool guys of Photoshop TV.

Westcott: Do you own any other Westcott products?

Dustin: I own a Westcott PhotoBasics kit.  I was in the market for some lights for a business startup, and instead of being patient and ordering lights online, I went to my local photography store, and the PhotoBasics kit was all they had.

Westcott: What type of photographer are you? Amateur? Professional?

Dustin: I am an amateur photographer, who enjoys taking travel and family pictures.

Westcott: When did you become interested in photography? How long have you been taking photos?

Dustin: I’ve been taking pictures since I knew how to hold a camera.  My father had a Canon AE-1 (which I stole from him, and currently use as my film camera), and he taught me the basics of using it.

Westcott: What do you plan on doing with your FREE Westcott products?

Dustin: I’m hoping to start up a portrait photography studio in my town.  We’ve got quite a large number of families with small children around us, and it seems like great opportunity to use my skills.  This kit will surely be a great tool in that!  Thanks for this awesome contest!

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Backpackers Studio – Part 3

Check out backpackers studio Part 3 from Michael and Andy. Had to share as these guys are hilarious and truly enjoy shooting!

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uLites Hot One Winner!

hot award

uLiteProfessional Photographer magazine awarded the uLite, a Photo Basics by Westcott product, the 2010 Hot One Award in the Continuous Light System category!

An announcement of the 2010 Hot One winners will be appearing on the Professional Photographer Web site (www.ppmag.com) in early 2010. The winning products will be detailed in the February 2010 issue of Professional Photographer.

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