The Branding Identity Crisis. This is not the first time we have heard about this. Whether you are a photographer or videographer, sometimes finding that 'brand' to your new company can be difficult. But what if, it were described to you so simply that it just 'clicked'! Well, that is what happened when we read a recent post by Michelle Bodamer. Every photographer branding his or her company should ask themselves what is different about them compared to their competition.
Who are you and how you add value through your work gets the spotlight. - Michelle Bodamer
Michelle walks you through a few questions on how to solve your identity crisis:
- Does your work have a visual signature? Have you developed your own unique style and vision?
- Do you provide an opportunity for people to connect on a mutually shared interest?
- Are you connecting with others in a more meaningful way through your work or your actions?
- and many more!
The greatest part of this article is it forces you to ask questions about yourself, your company and how you want to be perceived. There is nothing better than evaluating yourself all the way to the core.
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